Hakka Affairs Council Administrative Plan 2020

The Council is tasked with nationwide Hakka affairs with a mission to promote Hakka and culture. This 2020 Administrative Plan is set forth in accordance with the president’s policy proposals and with the Hakka Basic Act enacted on January 31, 2018 to govern in the persevering and hardworking Hakka spirit; to revive the use of the Hakka in Hakka communities; to retrieve the right to historical interpretation from the Hakka perspective and establish a Hakka historical memory that may be shared by all; furthermore, to develop a Hakka economy through a “cultural added value” strategy that allows livelihoods, culture, ecology and industry to form organic connections.

Accordingly, the Council strives to bring about Hakka cultural values, to create new mainstream models and to create an overall environment enriched by the Hakka to ensure the sustainable development of Hakka and culture; through the accumulation of artistic ability to revive local industries and create highlights for Hakka communities throughout Taiwan; to optimize the spillover effect of Hakka communications; to multiply the digital convergence of added-value ethnic media; and at the same time to actively develop deeper international Hakka exchanges, diversely showing off the qualities of Taiwan’s culture to bring about a new Hakka golden age.

The Council announces this 2020 administrative plan in accordance with the Executive Yuan’s 2020 administrative policies, according to mid-term administrative plans and approved budget quotas, and with regard to changes in the economic and social situation and the Council’s future development requirements.

1) Annual Administrative Goals and Strategies

(I) Promote national-level Hakka indigenous knowledge; strengthen international Hakka research exchange networks

(a) Through policy guidance encourage cross-discipline integration at academic institutions; according to the Council’s mid- and long-term administrative goals promote related forward-looking research projects and application promotion plans to cultivate the indigenous knowledge discourse.

(b) Assist Taiwan’s Hakka research institutions and international academic institutions to develop a “Global Hakka Research Alliance” to strengthen exchanges among the Hakka research community at home and abroad, and to share experiences and achievements in Hakka research.

(c) Cultivate Hakka knowledge system academic research talent; with regards to Hakka research PhD candidates and postdoctoral research personnel, continue to promote related recruitment and cultivation plans to produce specialist talent in the field of Hakka research.

(II) Incorporate the suggestions of the National Hakka Conference; promote the National Hakka Development Plan

(a) With ethnic mainstreaming at the center and the pursuit of ethnic equality as the direction, guide government at all levels to establish ethnic mainstreaming policy goals to jointly promote policies or measures related to ethnic equality.

(b) Through assessment and incentive mechanisms, encourage government at all levels to jointly promote and carry out the National Hakka Development Plan to implement Hakka indigenous mainstreaming.

(c) Encourage local governments to link up with each other, through cooperative organizations in Hakka cultural areas jointly revive local Hakka and culture, and advance the sustainable development of local Hakka and culture.

(III) Promote Taiwanese Hakka and youth international exchanges; promote the establishment of international Hakka organizations

(a) Convene a global Hakka conference; arrange Hakka, culture and cuisine seminars and major festival activities; facilitate the return of overseas Hakka to Taiwan to experience Hakka culture; actively promote civil and government cultural and policy exchanges with the global Hakka community; establish Taiwan as the global center for Hakka cultural innovation, research and exchanges.

(b) Assist overseas and domestic Hakka communities and artistic groups to take part in overseas mainstream social activities; support overseas Hakka communities to organize large-scale Taiwan celebrations; arrange overseas Hakka cultural tours; advance the elevation of Hakka culture to the international stage.

(c) Actively seek exchanges and cooperation opportunities with Southeast Asian nations including Malaysia, Indonesia and Singapore in the areas of industry, communication, arts and language education; organize deeper two-way exchanges between Hakka communities in the Southeast Asia region and Taiwan.

(d) Promote the formation of international Hakka organizations; take part in international NGO meetings and activities; carry out exchanges with the ethnic minority cultural agencies of other countries; share abroad Taiwan’s Hakka policies and experience.

(e) Guide the establishment of regular common forums for Hakka youth communities; consolidate Hakka consciousness among the young; link up indigenous community organizations to propose concrete solutions to common issues; through the joint participation process of Hakka community residents strengthen the ties of young people to Hakka communities.

(IV) Lay the foundation for the development of Hakka community industries; focus on the revitalization of local Hakka communities

(a) By crafts (skills) art promotion, observation exchanges, community design, competition incentive mechanisms and related guiding measures cultivate talent for the revitalization of settlements; advance the recovery or upgrading of local industries; build industry partnering platforms and marketing channels; raise the competitiveness, design strength and marketing strength of revitalized settlements.

(b) Integrate the provision of industry chain technology, capital and marketing resources; build an environment in Hakka communities that is favorable to job creation; encourage young people to live in revitalized settlements in order to promote their further development.

(c) Invest resources to raise the quality of local tourism services; combine Hakka community celebrations, life culture and experience activities; plan in-depth tours; strengthen marketing through taking part in major international major expos and matching online travel agencies (OTA) promoting Hakka community tours to establish a premium tourism brand.

(d) Adopting the perspective of international tourists coming to Taiwan, organize a selection contest of specialty products from Hakka settlements on Taiwan Romantic Route 3 to tap the charm of Route 3, develop indigenous brands, stimulate commercial opportunities for Hakka communities and promote local tourism.

(V) Use Hakka communities’ environmental resources; promote relocation and cultural travel

(a) Restore old streets and the rural rustic style; develop combined public transportation into a green transportation network; build a liveable environment and provide a development niche for tourism.

(b) Systematically restore cultural resources; combine old houses and such idle spaces as local cultural education and industry bases; combine the training of talent, industry chain partnering, introducing new technology and new agriculture support; support young entrepreneurs and promote local industries’ added-value development.

(c) Hold large-scale international competitions or promotional activities to raise the overall visibility of Hakka communities; stimulate domestic and foreign tourists coming to spend, adding impetus to local economies.

(VI) Increase the amount of Hakka artwork that is exhibited; promote the overall development of Hakka art

(a) Give particular support to emblematic Hakka artistic groups; nurture new Hakka artistic talent and assist them with the quality and quantity of their creations, with innovative Hakka elements, arrange annual large-scale Hakka art exhibitions.

(b) Train up a national-level Hakka Children’s Choir; bring together representative conductors, composers, musicians and outstanding Hakka art workers; through the choral arts convey Hakka music, language and culture, and promote international cultural exchanges.

(c) Promote artist in residence programs; encourage artists to reside in Hakka villages and blend their artistic activities with local life, molding the artistic clay of Hakka communities and building up local artistic ability.

(d) Encourage Hakka arts groups into schools and integrate with school education; allow the seeds of Hakka culture to produce shoots on campus, inspiring young students’ creative ability and consolidating Hakka identity so that Hakka art may deeply take root.

(e) Consolidate Hakka cultural identity; create Hakka festival brands; strengthen local Hakka arts and raise the amount of artistic activities; bring into play the educational function of cultural transmission; promote the cultural values shared by Hakka people and other ethnic groups.

(f) Encourage the diverse development of Hakka literature, music, visual arts and performing arts and strengthen their cultural depth.

(VII) Ensure the right to access local public services in the Hakka; create an environment for the use of the Hakka

(a) Promote the use of the Hakka in Hakka common language areas, create a Hakka-friendly environment, see the Hakka return to public life.

(b) Deepen and broaden Hakka education and give it the status of a teaching language to make Hakka a language that is used in daily life.

(c) Develop curricula with local Hakka characteristics for middle and elementary schools to foster by nature future Hakka generations and lay up cross-discipline Hakka teachers, enriching the ability to pass on the language.

(d) Establish a Taiwan Hakka database; through collection, preservation and recording lay a sustainable Hakka foundation; promote added-value applications and research development for Hakka education.

(e) Implement incentive measures to speed up the expansion of Hakka in major Hakka cultural development areas; and to encourage public servants and teachers to study practical Hakka and to implement the Hakka Basic Act.

(VIII) Enrich Hakka media communications channels and ability to present the features of Hakka culture.

(a) Bring to bear broadcast media’s influence on forming culture, promote mainstreaming of Hakka ethnicity.

(b) Donate to and guide the Hakka Public Communications Foundation to create a sustainable development foundation for Hakka public communications.

(c) Cultivate Hakka broadcasting talent, build up human resources and ability.

(d) Adopt the trend of media digital convergence to promote Hakka culture niche marketing.

(e) Control the high level of Hakka communications discourse; outline the profile of Hakka imagery mainstreaming.

(f) Make a digital collection of the beauty of Taiwan’s Hakka communities; use the audio-visual advantage to market internationally.

(IX) Enhance the standing of the Taiwan Hakka Museum and Liudui Hakka Cultural Park, deepen their cultural foundation and local connections.

(a) Explore Hakka historical events, collect important artefacts and documents, organize surveys of ordinary people and solicit collections to enlarge archive resources. Through the results of surveys of cultural resources, village records, physical and digital collections, plan varied themed exhibitions and carry out cooperation, usage and publication.

(b) Designate Taiwan Hakka Museum as a Global Hakka Museum and Liudui Hakka Cultural Park as an Ecological Museum; connect with surrounding Hakka premises, carry out integration across boundaries and strategic alliances to show more diverse and deep-rooted local Hakka community culture. Make use of them as places for environmental education, train up volunteers and expand education to pass on Hakka culture.

(c) Expand domestic and foreign ethnic group museum research and cooperative exchanges between museums; follow the example of the cooperative agreement between Japan’s National Museum of Ethnology and the Indonesia Hakka Museum; take part in related international organizations or meetings, develop exchange directions and cooperation targets.

2) Annual Key Plans

Name of Work Plan Main Items of Plan Type of Plan Implementation Content

Comprehensive Planning and Development Hakka knowledge mainstreaming Social development Carry out the Hakka Ethnic Group Mainstreaming Development Plan -- Hakka Knowledge Mainstreaming
1) Develop Hakka knowledge system incentive and subsidy plans.
2) Help academic institutions develop a Global Hakka Research Alliance.

Hakka policy mainstreaming Social development Carry out the Hakka Ethnic Group Mainstreaming Development Plan -- Hakka Policy Mainstreaming
1) Promote cross-discipline cooperation in Hakka affairs, organize Hakka affairs coordination meetings.
2) Promote the National Hakka Development Plan, implement the Hakka Basic Law.

Global Hakka mainstreaming Social development Carry out the Hakka Ethnic Group Mainstreaming Development Plan -- Overseas Hakka Affairs Promotion
1) Organize a global Hakka conference; take part in international meetings and exchanges involving various ethnic groups.
2) Promote cooperation across boundaries; promote diverse development with Hakkas worldwide; organize overseas Hakka youth, cuisine, music, cultural activities.
3) Organize domestic and foreign communities to promote Taiwanese Hakkas and Hakkas worldwide to commonly take part in the Hakka Community and New Southbound Policy Collaboration Program.
4) Select and send related artistic groups to promote overseas Hakka exchange activities.
5) Connect a worldwide Hakka network, promote global Hakka communications cloud transfer and strengthen information security.

Operation of North and South parks and management of facilities Hakka cultural heritage/connecting international highlights plan Social development Carry out the Hakka Cultural Heritage/Connecting International Highlights Plan
1) Strengthen and increase services and cultural added value; make a Taiwan Hakka Museum branding plan.
2) Expand plans for exchanges and cooperation and strategic alliance between museums and specialist organizations.
3) Set up an ethnic museum archives search, collection, research and operation plan.
4) Promote varied themed displays and cultural heritage artistic activities plan.
5) Take part in the JATA Tourism Expo Japan and Yamagata’s Asahi Town Eco-museum survey plans.

Hakka culture “twin lighthouse” cross-boundary added-value integration development plan Public construction Carry out the Hakka Twin Lighthouse Cross-boundary Added-value Integration Development Plan.
1) Build the “Cross-boundary Integrated Hakka Lighthouses” corridor.
2) Promote Hakka cultural innovation added value.

Hakka cultural industries development Cultivating Hakka cultural industry innovation incubation Public construction Carry out the Hakka Cultural Industry Innovation Incubation Plan -- part of the Hakka Community Revitalization and Environmental Creation Project
1) Carry out the Hakka community development strategy to promote research, analysis and collaboration work plan.
2) Carry out the shaping of settlements with Hakka characteristic industries, Hakka youth local revitalization and innovation R&D promotion plan.
3) Carry out the Hakka community industry revitalization promotion plan.
4) Subsidize the interest rates on the preferential loan for Hakka industrial development.

Hakka cultural industry marketing and promotion Public construction Carry out the Hakka Cultural Industry Marketing and Promotion Plan -- part of the Hakka Characteristic Industry Innovation Development Project
1) Organize international marketing and promotions for Hakka community tourism.
2) Organize promotion of Hakka cuisine and apparel.
3) Organize marketing promotion of Hakka characteristic industry marketing.
4) Observe and study the Malaysia fall tourism expo and Indonesia tourism market plan.

Hakka settlement cultural characteristics and industry development environment creation Public construction Carry out the environment creation plan for cultural characteristics and industry development in Hakka settlements -- part of the Hakka Community Revitalization and Environmental Creation Project
1) Organize the work related to the creation of Hakka settlements cultural characteristics and industry development environment review, training, resource surveying, activities, showing (selling), promotion, establishing guidance mechanism and on-spot survey and diagnosis of Hakka environmental landscapes.
2) Subsidize local governments to carry out plans for the creation of Hakka settlements with characteristic environment and facility reorganization related to industry development.
3) Subsidize local governments to carry out plans for the preservation and continued use of traditional Hakka settlement spaces.
4) Subsidize local governments and donate to domestic entities and private schools to carry out Hakka culture and industrial facilities activation plans.
5) Subsidize local governments to carry out plans for Hakka settlements preliminary resources surveying and planning, and local workshop programs.

Hakka Taiwan Romantic Route 3 Public construction Carry out the Hakka Taiwan Romantic Route 3 Project
1) Subsidize local governments to restore old trails and historic mountain and forest sites on Taiwan Romantic Route 3.
2) Subsidize local governments to optimize the natural scenery along Route 3.
3) Subsidize local governments to rebuild street areas and facades in traditional settlements on Route 3.
4) Subsidize local governments to restore important Hakka architecture, the homes of great masters and to build dedicated memorial halls.
5) Subsidize local governments to build artists villages and carry out large-scale horticulture.

Cultural education promotion Hakka art development plan Social development Carry out the Hakka Art Development Plan
1) Carry out plans to promote Hakka culture and art activities.
2) Organize Hakka artistic group guidance and promote sustainable development of Hakka performing arts.
3) Carry out plans for cross-boundary Hakka cultural activities.
4) Carry out plans to guide local Hakka celebration activities.
5) Cultivate indigenous Hakka art and promote innovation in Hakka art.

Hakka embedding plan Social development Carry out the Hakka Embedding Plan
1) Organize contests, activities and digital learning related to Hakka promotion.
2) Organize and promote national Hakka proficiency certification.
3) Push for the Hakka to take root, promote plans for Hakka education.
4) Promote plans for schools to encourage use of the Hakka.
5) Carry out plans related to Hakka as a teaching language.
6) Promote the laying of a foundation for Hakka and establish a Hakka materials database.
7) Promote plans for accompanying measures related to use of Hakka as a common language.
8) Promote plans for the training and employment of Hakka teachers and related incentive measures.
9) Promote plans to incentivize schools, homes and communities to promote use of the Hakka.

Communication marketing promotion Hakka communication marketing plan Social development Carry out the Hakka Communications Marketing Plan
1) Provide Hakka television networks with programming for transmission, studio rental, post-production editing, voice-overs and varied programming, high-definition broadcasts, procurement.
2) Produce Hakka educational, children’s, drama, music and travel TV shows.
3) Use broadcasting and new media to expand the range of audio-visual communication.
4) Encourage communications media to produce TV shows on Hakka and culture.
5) Cultivate Hakka film and TV talent and enter mainstream communications media.
6) Donate to the establishment of the Hakka Public Communications Foundation, organize national Hakka public radio and television.
7) Promote Taiwanese Hakka culture, short publicity films to strengthen global exchanges, broadcast commercials, print media materials planning, design and production.
8) Organize the integration of marketing communications for electronic media and various visual media channels.
9) Organize the publication of domestic print media.
10) Organize the integration of marketing communications for domestic/overseas ethnic communications event marketing, networks, outdoor advertising and new communications technology media channels.
11) Organize audio-visual convergence communications, carry out Taiwanese Hakka international exchange across boundaries.
12) Organize the connections and announcements of domestic and foreign news media.