Three Hakka promotional videos convey progressive values


In contrast to earlier promotion of Hakka and culture, which has tended to focus on keeping and passing on traditions by stringing together images of the countryside, nostalgia and older people, the Hakka Affairs Council is seeking to combine social progress issues of concern to the younger generation with life in the urban workplace in producing a series of short films that convey through short but moving stories that the Hakka is all around us, and that demonstrate Hakka as a living language of communication, a language that in addressing all kinds of life experiences in modern society possesses the expressive capability to keep up with the times.

The stories in the series of films first seek to lay out issues of gender mainstreaming and taking part in civil movements to draw the public into discussion. The first film, “CEO,” portrays a woman, a high-level manager, busy at work and speaking in her mother tongue of Hakka to the child in her womb. She then experiences the joy of feeling her five-month-old baby moving for the first time.
 
Promotional video 'CEO'

The second film, “Love and Noodles,” focuses on gender issues and features performances from Hans Tsou and James Wen, who have been associated with the marriage equality and LGBT rights movement. They play the owners of a trendy noodle store who often show their care and concern for an older woman who lives alone. It’s not just the onions that may bring a tear to your eye in this heartwarming film, with its easter egg final shot of a reflection of the couple walking in the street.
 
Promotional video “Love and Noodles”

The third film, “Who’s Asking?” brings us a pair of young students with shared thoughts and ideals in a film that ditches the traditional stereotype of “boy chases girl” by having the female lead be the one to boldly declare her love.

Promotional video “Who’s Asking?”