2024 Taiwan Culinary Exhibition HA-FOOD Feast: President Lai Backs Marketing of Local Delicacies to the World


The 2024 Taiwan Culinary Exhibition opened on August 2, gathering 600 booths eager to offer a wide gamut of tastes. President Lai Ching-te cut a white thread representing stretched noodle dough ready to be sun-dried, an apt symbol for the flavorful occasion. In this, he was accompanied by Minister Gu Show-faye of the Hakka Affairs Council (HAC), Minister of Transportation and Communications Li Meng-yen, President Chien Yu-yen of the Taiwan Visitors Association, Chairperson Yeh Chu-lan of the Taiwan Culinary Exhibition Preparation Committee, and representatives from other institutions, cordially welcoming everyone to visit and support Taiwan’s culinary industry so it reaches new heights.

President Lai said that in order for Taiwan to establish itself as a tourism destination: firstly, it needs to build global visibility by marketing Taiwan through influential media; secondly, it is necessary to highlight local delicacies and tourism hotspots in each county and city to drive global tourism via bustling local travel; and thirdly, different domains and various cities and counties must engage in collaboration to promote local delicacies and sceneries, as to achieve greater publicity.