President Lai said that in order for Taiwan to establish itself as a tourism destination: firstly, it needs to build global visibility by marketing Taiwan through influential media; secondly, it is necessary to highlight local delicacies and tourism hotspots in each county and city to drive global tourism via bustling local travel; and thirdly, different domains and various cities and counties must engage in collaboration to promote local delicacies and sceneries, as to achieve greater publicity.
2024 Taiwan Culinary Exhibition HA-FOOD Feast: President Lai Backs Marketing of Local Delicacies to the World
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President Lai said that in order for Taiwan to establish itself as a tourism destination: firstly, it needs to build global visibility by marketing Taiwan through influential media; secondly, it is necessary to highlight local delicacies and tourism hotspots in each county and city to drive global tourism via bustling local travel; and thirdly, different domains and various cities and counties must engage in collaboration to promote local delicacies and sceneries, as to achieve greater publicity.