President Lai Attends Taipei International Travel Fair (ITF) Opening, Reveals “Hakka Culinary Competition”-Themed Pavilion to Attract Tourism


President Lai Ching-te headed to Taipei Nangang Exhibition Center on November 11 to participate in the grand opening of the 2024 Taipei International Travel Fair (ITF). On behalf of Hakka Affairs Council (HAC) Minister Gu Show-faye, HAC Deputy Minister Fan Tso-ming invited President Lai, Secretary-General to the President Pan Men-an, Deputy Minister of Transportation and Communications Wu Sheng-yuan, Director-General of the Tourism Administration Chou Yung-hui, Taiwan Visitors Association Honorary Chair Yeh Chu-lan, and Taiwan Visitors Association Chair Chien Yu-yien to visit the Hakka Pavilion at ITF.
 
 
 
 
 
 
 
 
 
President Lai pointed out that Taiwan’s tourism grew in size 15% overall compared to last year. ITF is an iconic travel expo in Asia, a major platform for the travel sector and a publicly trusted travel brand. This year, ITF centered on the dual themes of “Sustainable” and “Digital”. A growing number of travelers attach importance to ecotourism in view of worsening climate change. Therefore, the tourism sector must be promoted with an emphasis on carbon reduction, environmental protection, and mutual prosperity. In addition, the Tourism Bureau, Ministry of Transportation and Communications launched the newest Taiwan tourism brand in May this year, TAIWAN-Waves of Wonder, to build a Taiwan brand with international appeal. The promotional video is played in large cities across the world to attract more global visitors to our beautiful island.