Deputy Minister Chou expressed that Chunghwa Telecom and Cathay Life Insurance actively seek to contribute to their places of operation and participate in renovation projects, on the basis of corporate social responsibility. In October, they enthusiastically completed the revamping of signboards, the first private enterprise with government-held equity and insurance company to perform the deed, respectively. Influenced by minimalist aesthetics, the new signboards are simple yet visually appealing, and vary in sizes to match their surroundings. Passersby will surely be surprised by the pleasing sight. These signboards, with notably smaller sizes, might make a positive impression on buyers, strengthening businesses’ corporate image.
The goal of the signboard movement is to preserve the cultural characteristics of simplicity and modesty in Hakka villages with a rich history. Guanxi’s signboard movement has been a bottom-up cultural initiative started by private businesses, growing gradually from 251 signboards four years ago to 538 today. The program did away with the traditional top-down approach of issuing government orders, choosing instead to gradually work from the grassroots level and communicate with local businesses. Assistance is provided to design small signboards exclusive to each business.
HAC stated that First Bank and FamilyMart have also agreed to join in the renovation effort or are actively performing assessments. It is hoped that enterprises and businesses with multiple branches that have not joined yet will be convinced to do their part, as to fulfill their corporate social responsibility of benefiting their places of operation. Moreover, other than the ongoing signboard renovation projects in Beipu, Guanshan, and Chishang, the street sight renovation project in Hakka villages is currently undergoing processing. More Hakka villages are invited to take part, as to build fresh Hakka aesthetics and bring momentum to their economies. It is a fact that “If Guanxi can, all Hakka villages can, too; if Hakka villages can, Taiwan can do it also!”
