Deputy Minister Chou shared that the products jointly launched by HAC and FamilyMart are made with agricultural produce of Provincial Highway 3 and themed "Hakka Way, Falabidbog". He invited everyone to visit any of the four Romantic Route 3 Arts Festival designated stores: FamilyMart Emei Provincial Highway 3, FamilyMart Dahu Motorcycle, FamilyMart Zhuolan Township, and Taipei's FamilyMart Songshan Cultural and Creative Park, during the Arts Festival, from June 24 to August 27. This summer, don't miss out on the chance to travel across Provincial Highway 3 and experience the thrill of Romantic Route 3.
Singer Wing Lo also improvised a song while trying out the Romantic Route 3 goodies. Using the melody from Hakka tune Leaving the Mainland for Taiwan, he made a new arrangement with the lyrics, "In summer of 2023, I happily walked inside the convenience store FamilyMart, eating 12 co-branded products from breakfast until evening snack time". Laughing at the creative take, Deputy Minister Chou remarked how Lo had managed to cleverly combine tradition and modernity. He hopes that just like this musical impromptu, the Arts Festival revolutionizes people's conception of Hakka people, providing a new perspective from which to approach the Hakka.
Deputy Minister didn't fail to praise the development skills of FamilyMart and the Arts Festival Food Culture Experimentation Team. Combined with excellent and delicious ingredients from Provincial Highway 3, they deliver a variety of unique Hakka flavors rooted in tradition yet pleasing to modern tastes. Don't miss out on these 12 limited-time delicacies! Visit any FamilyMart to try out the Romantic Route 3 Arts Festival co-branded products, Hakka in every aspect from packaging to taste.
