President Tsai stated that Hakka TV is the first Hakka-language television channel in the world. It joined the Taiwan Broadcasting System and became a legitimate institution upon passing of the amendment to the Public Television Act. This also benefited the system and budget of the Public Television Service (PTS), enabling funds to be more streamlined for a stronger Hakka TV. In recent years, HAC has helped Hakka TV obtain greater funding. It is also a gesture representative of the increasing importance the government attaches to Hakka language. There is great confidence in Hakka TV's ability to deliver excellent content and show the beauty of Hakka culture to the world in the future.
Minister Yiong mentioned that throughout its 20 years of existence, Hakka TV has made outstanding achievements and accumulated a wealth of know-how. As we enter the New Media Age, broadcast TV is waning. With a budget of NT$600 million and under the lead of PTS, Hakka TV will produce TV series with funding of NT$100 million each, stepping beyond the realm of traditional television and onto the global stage through OTT streaming services. Hakka TV 2.0!
This year was particularly fruitful for Hakka TV, which numerous dramas and shows exhibit marvelous quality and emphasize traditional art. Looking to build a brand-new visual identity, Hakka TV asked Joe Fang, art director of Taiwan's most prestigious awards, to craft a new look for the channel. He took three sights associated with Hakka culture—indigo dyeing, bamboo weaving, and tea plantations—and turned them into a unique sound wave icon. The idea of "soundscape city" hopes to let the world see and hear the Hakka. The new chief visual was revealed for the first time in the press conference and will debut on July 1.
