There are two categories—for students and non-students—in the contest. Participants have to choose one of the ten songs created by Hakka musicians, including Misa (米莎), Rita Lin (林鈺婷), Ricie Fan (范宸菲), Huang Wei-jie (黃瑋傑), and Liu Jung-chang (劉榮昌), to shoot a music video with a mobile phone.
The first-place prize in each category is NT$100,000, with NT$50,000 for the second-place winners and NT$30,000 for the third place. Furthermore, there are awards for the best creative work, best script, best cinematography, and the audience choice.
With the three-and-half-month registration period for the contest, HPCF hopes to provide adequate time for video makers to submit their entries. There were no restrictions on visual storytelling, and all video genres are welcome. It is expected that, to promote new Hakka music, the contestants can present more diversity of Hakka pop music with their interpretations by exploring the aesthetics in these Hakka songs.
HPCF President Chen Bang-jen (陳邦畛) said people in the past usually believed that new media had nothing to do with the Hakka community as there were few opportunities for a minority language like Hakka to get mainstream media exposure. Similarly, the ethnic groups seldom had a chance to use their language to present music videos which were mostly produced in the dominant language, Chen pointed out. Noting that nowadays the government promotes policies on mainstreaming ethnic equality for the Hakka community to participate in civil affairs, the president said that HPCF provides a platform for the Hakka-language creators to express themselves with their mother language.
For further information, please visit the official website: http://2022hakka-popsong-musicvideo-competition.url.tw/.