Hosted by Thailand’s Creative Economy Agency (CEA), the Bangkok Design Week, which has reached its fifth edition this year, encompasses exhibitions, workshops, and creative markets.
Conveying the concept of “Cultural Inheritance and Ethnic Harmony” in the 300th anniversary celebration of Liugdui Hakka settlements in southern Taiwan, HAC designed the cultural products including masks with Hakka floral patterns, which are especially popular during the COVID-19 pandemic, as well as commemorative badges, mugs, school bags, hats, and T-shirts with the pastoral image of Liugdui’s landscapes that characterize elements of different ethnic groups on the same territory, including the Hakka people, indigenous tribes, and new immigrants.
(Photo: Facebook page of 六堆300豐沛大款)
By using the name “LIUGDUI 300” as a branding strategy, HAC also brought to the international venue some co-branded commodities produced by local farmers, such as soy sauce, beer, chocolate, and coffee, which are made from cash crops grown well in the Liugdui region, thanks to the sunny weather and clean water in southern Taiwan.
The specially designed “LIUGDUI 300” commodities not only raised the global visibility of Taiwan’s Hakka culture, but also opened up a dialogue with the Hakka community in Thailand.
The so-called "Liugdui (六堆)" is not an administrative division, but a collective appellation for the Hakka settlements in Kaohsiung and Pingtung. With the history of 300 years, the name “Liugdui” represents southern Taiwan’s Hakka collective consciousness, which helps consolidate the Hakka identity and maintain cultural awareness. The Liugdui Hakka culture is precious historical heritage in Taiwan’s reclamation history.