The Hakka Affairs Council (HAC) is bringing Hakka products — unique delicacies, agricultural specialties, and creative commodities — to Taipei’s Dihua Street, the Taipei Bus Station, Yongkang Park, and the Banqiao Fuzhou Social Housing complex in New Taipei City from Jan. 9 through Feb. 8 to greet Lunar New Year crowds. At a Jan. 6 press conference, HAC Minister Lee noted that such outreach efforts hope to use the purchasing power of urban residents to spur the development of remote Hakka villages. A total of 24 companies, schools and universities, local government agencies, Hakka cooperatives from various counties and cities, and national development associations shall participate in the HAC’s “Hakka Pop-Up Creative Market” program. Harnessing the expertise of professionals and the creativity of college students, the program aims to stimulate the growth of Hakka cultural industries, increase the value of their products, and reinvigorate remote Hakka communities, Lee explained. He hopes that, by making a wide variety of Hakka products available in Taipei and New Taipei City, more people can experience the lively Hakka culture when they go shopping during the Lunar New Year holidays. Lee stated that these well-designed products stem from concerted efforts made by students from National Taiwan University, National Taiwan University of Science and Technology, National Taipei University of Business, National Formosa University, National United University, National Chiayi University, National Taitung University, Tamkang University, Chinese Culture University, and Aletheia University. This project drew many youths to put their ideas into action, motivated them to start their own business, and renewed their drive for bettering Hakka settlements, the minister said, vowing that the “Hakka Pop-Up Creative Market” program will receive full support for widely promoting Hakka culture. More information can be found at https://www.facebook.com/hakkasiid/.